Components of an Effective Mission Statement

http://www.mcm.edu/~lapointp/missionstatementcomponents.html

This list of 9 components, is reported to be outlined originally in Strategic Management by Fred David.
The source linked here is:
Patricia A. Lapoint, n.d. "Components of an Effective Mission Statement," at http://www.mcm.edu/~lapointp/missionstatement..., accessed 10 December 2001.